About Me

I’m Dan, founder of Driven by Story. I’m an investor relations and corporate communications leader and brand builder, and I use StoryBrand-guided narrative strategy to turn complex stories into clear messaging. I’m your brand, marketing, and story communications partner (part strategist, part communicator, part operator), so your brand shows up clearly and consistently wherever it appears. I’m available for fractional, project, advisory, or full-time support for the right opportunity.

I’ve collaborated with brands like Klean Kanteen, Zero Motorcycles, Fair Tech, LJL Designs, and 360-Degree Collective as a strategic leader in marketing, branding, and communications.

Prior to founding Driven by Story, I helped craft narratives that grew FOX Factory from $125 million to $1.1 billion in revenue and supported market cap growth from $680 million to $5 billion, while building a brand so loved that customers tattooed the logo.

Dan, Founder of Driven by Story getting into his Porsche 911 C4S.

Let’s Talk