I’m Dan, founder of Driven by Story. I helped craft narratives that grew FOX Factory from $125 million to $1.1 billion in TTM revenue and supported market cap growth from $680 million to $5 billion, while building a brand so loved that customers tattooed the logo.

Since then, I’ve collaborated with brands like Klean Kanteen, Zero Motorcycles, Fair Tech, LJL Designs, and 360-Degree Collective as a strategic leader in marketing, branding, and communications.

My role is to be your brand, marketing, and story/communications partner—part strategist, part communicator, part operator—so your brand appears clearly and consistently wherever it shows up. I’m available for fractional, project, advisory, or full-time support for the right opportunity.